
The Reorganisation That Was Supposed to Fix the Silos And Created New Ones
The reorganisation was supposed to eliminate silos between Sales and Product. Instead, it created new ones. This article explores why organisational silos are not fundamentally structural problems, but behavioural and cultural ones shaped by incentives, leadership, collaboration, and performance systems. Drawing on organisational design and culture research, it reveals why restructures often become the most expensive way to stay in the same place—and what actually fixes silo behaviour instead.









